EXPERIENCE

WEIGHT WATCHERS
Director of Global Digital Content
November 2018 – Present


COSMOPOLITAN.COM

Senior Editor Sept 2018 – Nov 2018

Senior Fitness and Health Editor Sep 2016 – Present

Fitness and Health Editor Jun 2014 – Sep 2016
As the first dedicated editor focusing on this vertical, I developed Cosmo’s digital fitness content strategy from scratch and was the top traffic driver for Cosmopolitan.com in 2017. I’ve brought in 11.1M+ unique visitors in 2018, with over 3M in March. I also grew CosmoBody’s Facebook page by ~340% with 682K+ followers.

Responsibilities:
-Wrote and edited evergreen service content designed to drive search traffic, profiles and as-told-to style personal essays, and viral articles on news and trends in health, nutrition, fitness, and body image
-Wrote Get That Butt and Celebrity Body Language: Decoded
-Identified and built relationships with up-and-coming social media influencers and high-profile celebrities
-Conceived, produced, and/or filmed viral fitness videos for Facebook and YouTube
-Closely monitored traffic using Google Analytics and previously Chartbeat to assess and adjust content and social strategy
-Worked closely with photo and design teams to execute original graphics fit for mobile and primed to increase long-tail Pinterest traffic
-Used Adobe Photoshop and Adobe Premiere to create original GIFS, memes, and video
-Oversaw cross-promotion of CosmoBody paid video subscription service on Cosmopolitan.com

CLIPS: Most recent  / Most trafficked / Fitness / Weight loss / Food / Celebrity diet / Get That Butt


WOMENSHEALTHMAG.COM

Social Media and Special Projects Editor Sep 2012 – Jun 2014
Wrote news and service pieces on health, food, fitness, career, relationships, beauty, style, and more; planned and edited newsletters; managed content syndication partnerships and outreach; strategically promoted homepage and food channel; evolved the brand’s social media strategy; managed Instagram, Pinterest, and Twitter accounts; coordinated sweepstakes, contests, social media events, and reader surveys; and conceived and created sponsored content.

Online Editor Mar 2012 – Sep 2013
Pitched ideas and wrote 400- to 1000-word, service-oriented news and evergreen service pieces on general health, nutrition, fitness, career, relationships, beauty, style, and more; assigned and edited articles for 10+ freelance writers including several high-profile influencers; wrote newsletters; managed and promoted Women’s Health Personal Trainer, a paid service subscription service; and oversaw print-to-web content migration.


STUDIO ONE NETWORKS

Senior Associate Group Editor, Feb 2010 – Mar 2012
Conceptualized, launched, staffed, and edited weekly unbranded content for sponsors such as Gillette, Prilosec OTC, Nestle Family, Clairol, Lowe’s, Braun, Intel, and more; created a process to translate, localize, and syndicate content in 8 international markets, then oversaw that process; created the company’s content strategy manual, a document that outlines exactly how to create and manage a single-sponsor editorial microsite; contributed to sales decks and participated in client calls and pitch meetings; developed and managed editorial budgets and freelancer invoicing system for the entire company; launched an editorial internship program; and led a committee on editorial quality.

Associate Editor Feb 2009 – Feb 2010


INTERNSHIPS

YourTango.com Fall 2008
Wrote dating site reviews, celebrity love coverage and news blogs; published articles (including heds, deks, tags, contextual links, images, video) using CMS; and promoted content on social bookmarking sites.

The Post-Standard Newspaper Sep 2007 – Dec 2007
Pitched stories and layout ideas on food, fitness, and medical trends; interviewed local and international sources to write 300- to 500-word articles to appear in weekly CNY Health and Fitness section; and scheduled photo shoots and collected props.

NBC Universal iVillage.com Jul 2007 – Aug 2007
Wrote display copy for articles and created slideshows/quizzes; added contextual links to articles to promote site traffic; updated homepage and RSS feeds daily using CMS; and prepared site traffic reports.

Quick and Simple Magazine (Hearst) Jul 2007 – Aug 2007
Communicated with fashion publicists to obtain clothing samples for weekly deadlines; researched new clothing lines for potential stories; and assisted editors during photo shoots in studio and on location.

Health & Life / New York Spaces Magazines (Wainscot Media) Jul 2006 – Aug 2006
Wrote food articles and community event pages; fact-checked FOB departments and feature articles; researched health trends for feature articles; and scanned/resized photos for ads using Quark and Adobe InDesign.


EDUCATION
S.I. Newhouse School of Public Communications, Syracuse University 2004 – 2008
Graduated magna cum laude with bachelor’s degree in magazine journalism and minor in nutrition. Studied abroad in London and served as standards chair for Alpha Epsilon Phi sorority.

Aerobics and Fitness Association of America
Obtained personal trainer certification in 2015, renewed in 2017.