Online Editor of Social Media and Special Projects at Women’s Health magazine (Rodale) New York, NY │PRESENT
I write articles on news and trends in social media, health, food, fitness, career, relationships, beauty, style, and more; plan and edit newsletters; manage syndication partnerships and outreach; strategically promote content on the homepage and food channel; oversee the brand’s social media strategy; manage Instagram (117K+ followers), Pinterest (272K+ followers), and Twitter (1.8M+ followers); coordinate sweepstakes, contests, social media chats, and surveys; and conceive and execute projects like co-branded digital valentines with the American Heart Association and the Women’s Health Super Bowl Commercial Workout Game.
Online Editor at Women’s Health magazine (Rodale) New York, NY │MARCH ’12-SEPTEMBER ‘13
I pitched ideas and wrote five 400- to 1000-word, service-oriented articles per week on news and trends in health, food, fitness, career, relationships, beauty, style, and more; assigned and edited articles for 10+ freelance writers including high-profile experts; wrote newsletters; managed the paid subscription service Women’s Health Personal Trainer; and oversaw print-to-web content migration.
Senior Associate Group Editor at Studio One Networks New York, NY │FEBRUARY ’09- MARCH ‘12
I conceptualized, launched, staffed, and edited weekly content for single-sponsor websites including Men’s Life Today in (syndicated in eight international markets); The Real College Guide; Live Right Live Well (PrilosecOTC); Your Family Today (Nestle Family); Brilliant Color and Beauty Today (Clairol); Home Sweet Solutions (Lowe’s); Style and Tech for Men (Braun); Intelligence in Software (Intel) for brands like Gillette, Prilosec, Nestle, Clairol, Lowe’s, and Intel; created the company’s content strategy manual (a document that outlines the content strategy process and output); developed and managed editorial budgets and invoicing; launched an editorial internship program; and led a committee on editorial quality.
Contributing Blogger at YourTango.com New York, NY │JUNE ‘08- FEBRUARY ‘09
I wrote dating site reviews, celebrity love coverage and news blogs; published articles (including heds, deks, tags, contextual links, images, video) using CMS; and promoted content on social bookmarking sites.
Contributing Writer and Intern at The Post Standard Newspaper Syracuse, NY │FALL ’07
I pitched stories and layout ideas on food, fitness and medical trends; interviewed local and international sources to write 300- to 500-word articles, weekly; and scheduled photo shoots and collected props.
Fashion Intern at Quick & Simple Magazine (Hearst) New York, NY │SUMMER ‘07
I communicated with fashion publicists to obtain clothing samples for weekly deadlines; researched new clothing lines for potential stories; and assisted editors during photo shoots in studio and on location.
Web Intern at iVillage.com, Love & Sex (NBC Universal) New York, NY │SUMMER ‘07
I wrote deks for articles and created slideshows/quizzes; added contextual links to articles to promote site traffic; updated homepage and RSS feeds daily using CMS; and prepared site traffic reports.
Editorial/Art Intern at Health & Life, NY Spaces Magazines (Wainscot Media) Montvale, NJ │SUMMER ‘06
I wrote food articles and community event pages; fact-checked FOB departments and feature articles; researched health trends for feature articles; and scanned/resized photos for ads using Quark and Adobe InDesign.
Men’s Health, Marie Claire, YourTango, Studio One, Ralph Lauren, The Knot, The Bump, Brooklyn Night Bazaar
SEO, AP Style, Chicago Style, content strategy, Google Adwords/Analytics, Twitter, Facebook, Instagram, Pinterest, Hootsuite, WordPress, Drupal, Microsoft Excel; Basic Proficiency: HTML, Adobe InDesign, InCopy, Photoshop
S.I. Newhouse School of Public Communications at Syracuse University, Syracuse, NY │CLASS OF 2008
B.S. in magazine journalism, Magna Cum Laude • Nutrition minor • Study abroad (London, England)
Activities: What the Health magazine, Speakers Corner newsletter (London, England) The Daily Orange newspaper, The Student Voice magazine, work study, executive board of Alpha Epsilon Phi sorority